our
story
Alla is a brand founded in 2026 in Milan by Elena Salmistraro, created to transform a visual universe into something to be worn and experienced.
The project primarily unfolds within the world of fashion, through collections and products that move freely across clothing, accessories, graphics, and objects.
Made in Italy using high-quality materials, Alla combines aesthetic research with attention to detail, maintaining a strong connection to Italian craftsmanship. At the core of the brand lies a distinctive visual language, dreamlike and illustrative, expressed through recognizable signs, symbols, and patterns designed to become part of everyday experience.
Alla is a constantly evolving universe, where fashion,
art, and design meet and interact, shaping a
personal, expressive, and contemporary
aesthetic.
ABOUT
eLENA
Elena Salmistraro is a designer and artist based in Milan. After an artistic education, she studied at Politecnico di Milano, graduating in Fashion Design and later in Industrial Design.
Her work is defined by a unique and recognizable visual language, where art, design, graphics, and illustration intersect. Her research is driven by a multidisciplinary approach and a strong narrative and symbolic dimension, resulting in projects with a distinctive and expressive identity.